Brand policy

1. Curation, not pay-to-play

Every brand on ScoutLoft is selected by our editors. Listing is free, and a brand cannot pay to be listed, to rank higher, or to appear in an editors’ edit. Sponsored placements do exist: a brand can book a slot on the home page or a category page for a fixed period. Those slots sit in their own section, always carry a “Sponsored” label, and never change search results, category ordering, or editorial picks.

2. Listing criteria

• Independent and India-based, with identifiable founders.
• Genuine craft, original design, or a distinct point of view.
• A working store — their own site or a marketplace — and reliable fulfilment.
• Accurate product claims: “handmade” and “sustainable” have to be true.

3. How profiles are built

Unclaimed profiles are written by our editors from publicly available information, and link out to the brand’s own channels. Logos and product images belong to their owners and are shown to identify the brand for discovery (nominative use). We claim no ownership of them.

4. Verification

The ✓ Verified badge means the brand’s owner has claimed the profile and we have confirmed their identity — usually through an email address on the brand’s own domain. It means we checked; it does not mean the brand paid. Claim a profile from the brand’s page, or write to hello@scoutloft.com.

5. Offers

Offers on ScoutLoft are submitted by verified brands and spot-checked by our editors. If a code doesn’t work, tell us and we’ll pull it within 24 hours.

6. Corrections and removal

To correct information, remove an image, or take a profile down, email hello@scoutloft.com from an official brand address. We act on valid requests promptly, and a brand can ask to be removed at any time. We also remove brands ourselves for misrepresented claims, repeated fulfilment failures, or conduct that harms shoppers.

7. Changes

This policy may be updated; the date at the top reflects the current version.